Lim Jo Yee

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About

Joyee, better know as woodbie is an illustrator, graphic designer and concept designer from Singapore.With over 8 years of experience in the creative field, she translates sketches and ideas into motion, animation and photography.She is currently a freelancer looking for exciting collaborations and more illustration work.

Education

Skills

• Illustration
• Concept Development
• Storyboarding
• Brand Identity
• Logo Design
• 3D Lighting
• Motion Design
• Art Direction

Work Experience

Illustrator & Designer, Lucidity
2021 - 2024
In-house illustrator tasked with creating moodboards, concept sketches, storyboards and final key visuals for malls like VivoCity, Raffles City, Paragon and 313 Somerset. Worked on site with art directors, photographers and stylists to create key campaign visuals and videos.

Marketing & Design, Plain Vanilla
2021 ( 2 Months )
In-house graphic designer for Plain Vanilla Cafe. Created graphics for campaigns and copywriting for social media.

Digital Designer, Proctor & Gamble
2013-2017
First digital designer for P&G's APAC team. Created key visuals, storyboards and animation within the R&D department and worked with product design team to launch and develop new product lines for brands like Pantene, SKII and Head&Shoulders.

Books

• Rosie and the Mamak Shop by Rachelyn Gordon